FinOps is evolving, and so is the tooling landscape. Smaller and smaller teams built better software at higher speed. New categories are emerging and bring FinOps closer to engineers. Practitioners are overwhelmed with this complexity.

Magic Quadrants from the Gartners of the world are little help. They focus on large legacy players in outdated categories – many relying on old technology, solving yesterday’s problems, and struggling to keep pace with today’s market.